wfbmarketing
Good Living, does it have to be bad
What if you could live for 1,000 years, would you change your life's focus? What would you be doing instead? After all, mortality does influence the way people think, Maslow predicts that human self-preservation is at the top of their list, too, and because of this we see people spending significant money to stay alive even for one more month, sometimes their life's savings on medical bills.
Due to these expenditures and the human desire to live longer vast resources go into the biosciences humans are thus at a tipping point or near the "Singularity" as Ray Kurzweil states. Where many technologies allow us to go well beyond the limits of our current natural life limits, which has led many wise folks to ponder even more philosophical questions such as Brian who asks:
"Aren't they more likely to work harder and better with the knowledge that they are limited in time, not allowing too much time for revision of most of their ideas allowing future thinkers to expand on the knowledge they began?"
Is he suggesting that humans are incapable of changing their ideas or concepts? That is rather ego-centric when one considers this, it's like saying Chimpanzees are only capable of learning one thing, once they've learned it, throw them away, they cannot retrain or learn anything that could disrupt that once imprinted thought.
You see, carbon based biped brains can re-imprint, just like computers can re-write over data. I've seen humans change their mind and when they do, often they will remember their errors even better, which is often a gift for their scientific endeavors to be more careful and accurate in future studies, but realize the same holds true for leadership, inventors, educators, etc. all walks of life and human activities.
|
Lance Winslow - Lance Winslow's Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. |
OKay Somebody Help me Market A Small Business Online, Help
My name is Steven Turner and I would like to introduce George Collins and his article on "Help ME Market A Small Business Online". I will continue to bring you information from various sources on building your business, stay tuned: George knows that there are a lot of people out there that are looking for ways to really get more people to look at their site. So he wrote some articles and he's going to share it with you, and it will give you some ideas. So let’s get started.
George States....
Saturation is not possible in this day and age. I always hear the question from people, is saturation possible in a business or not. And it can be, depending on what in the world you are doing. If it is a ponzi scheme or something like that, yes, there is saturation, because it is only meant for the short term. There is really nothing there, no substance, nothing there, just something thrown together so a person can make money on a program. Usually the program does not last, it gets shut down by the government really quick or the owners take all the money and go off shore and you never hear from them again. Either way it is over and done with shortly because it just does not last, that type of thing does get saturated.
But with a real program, with real products, and it has substance of value to it, there is no saturation, especially something that is really needed in the marketing place. For instance, in the program that I am in right now we have something that is really needed in the market place and that is marketing. Not only do we teach you about marketing but we also teach you about business savvy, things that will help your business. We also give you tools and things that not only will help you in this business but any business that you want to do in the future. If you are in college, if you want to be a doctor you have to go through some kind of schooling, usually eight years of schooling just to become a doctor, and during that time you usually do not get paid.
That is a sacrifice that they make. Any area in the medical field you probably can make pretty good money. I think doctors base salary is somewhere between a hundred and twenty to a hundred and fifty or a hundred and eighty thousand dollars a year, and it goes up from there. It depends on whether you are a surgeon or what type of specialty you go into. It can go up to three or four hundred thousand a year. That is the sacrifice that they make by learning their skill in order to make that type of money.
Also saturation cannot happen if you know what you are doing. When you know how to market, there is no such thing. As a marketer, if you are marketing and we are talking specifically about pay per click, this marketing method called pay per click, let us take an example like a newspaper. Let us say that you have a few local newspapers that you advertise in, even if there is only one in your area, let us say you advertise in this program, or some other product, you have your ad down, you ad is pulling, you have tested it and tweaked it over a few months, and you had a good ad in there and you were getting good quality conversions.
You have your landing page or your lead capture page set up to where you are converting subscribers and you are getting sales. Well, it is possible in that same newspaper that you have the same marketing ad week after week, people might become use to your ad, so they might just look over it, the target market that is reading the newspaper. So what do you do in that instance and how long does it take for this to happen. I have seen it from anywhere from sixty days to six months, maybe even eight months. Is there any specific time, no. It just depends on where you are advertising at and how the people respond.
But if you see your ad pulling and then all of a sudden it kind of starts slacking off, you need to change the ad as a marketer. Some people have run the same ad once they have tweaked it, or maybe they had a winning ad from the beginning without tweaking it, and all of a sudden for whatever product they are promoting on or off line, or whatever business opportunity, whatever they are promoting, they think it must be saturated or something is going on here, because I am not getting the response I use to get. No, that is not the problem, because you have to tweak your ads as you go along, that is marketing 101 since way back.
Thanks for taking time to read these important words on building a business online, keep in tune to this blog for constant updates and information that will assist you in your " on going concern" , More tommorrow on building your business.
Steven Turner - SEO-Consultant/Marketing Trainer
More on SEO Marketing
888-301-9094
Mail to:steventurner
(read more)
Why do Internet Marketing?
Why do Internet Marketing? As we continue to enter the age of technological discovery we find that more people are using computers to stay connected to the economy and to whats going on in their world of influence. As the prices of gasoline go up, the need to market more effectively aligns itself with the Net. Its cheaper, the delivery and pickup points are the same, and there is little cost involve to maintain fluency of promotions and advertisement. Find out how you can become involve with Internet marketing through effective Email marketing. Join my free newsletter to become familiar in the unique techniques that deliver value and sustenance the Internet market place. Learn the Art and Science of Marketing on the Internet; and join those that are forging ahead in these chaotic times. Visit me here at: http://www.steveinfopage.com Internet marketing is slowly taking its share of overall marketing because of our global exchange with other countries. Particularly with the famous role of outsourcing. The objective is for each of us to get into the picture as we see the trends occurring. Don't fight what is happening, join it, and learn how to effectuate your skills in the market place of todays Internet. Steven Turner SEO-Consultant, BS, MBA,PGC. 888-301-9094 steventurner.seoconsultant@gmail.com Skype Name: saturner1251 (read more)Get more info about Children books
There are a great deal of books on the open market, but what about children books. Please take a look at this blog and get good info on Children Books Thanks Steven Turner-SEO-Specialist-Online (read more)Building Your List with Squeeze Pages Part 3
Building Your List with Squeeze Pages Part 2
"7 Steps for That Million Dollar Squeeze Page
By: Jo Mark & Comments by Steven Turner
Comments: by Steven Turner; "Thanks again, for popping in and reading these fantastic steps on building squeeze pages to enhance your list building efforts. Remember, that it is all in the list. This means that the list will get you leads and from those leads you will be able to create relationships turning your suspects into prospects and those prospects into customers and those customers into strategic business partners...
Yes, it is a funnel process and within your list or funnel you will develop your clientle. Now this last process is highly important. Because you need a system to keep up with the seeding process for your funnel,
Please read this part 3 times to acquire its true benefits...Thanks"
7) Last but not least, you absolutely need an autoresponder to make serious money in the article marketing business! By doing a search you will find many available choices.
The top two in the industry are Aweber and Getresponse. Comments: by Steven Turner;" Although Jo Mark mentions only 2 autorepsonder I would like to invite you to a third one that I actually have been using for over 2.5 years and have build personal list of over 150,000 subscribers, thats Veretekk." You probably couldn't go wrong by choosing either one of those for your autoresponder needs. I use Getresponse and have been very happy with the features and service.
As an added benefit, they are somewhat less expensive than many of the others. Most of the autoresponder providers will allow you to start out with a free version (with a limited amount of features), and switch over to their paid service if you choose.
Your long-term success depends upon the quality and quantity of your list. Remember, the long-term money is in your list, and the size of your list is directly related to the quality of your squeeze page.
Comments: by Steven Turner; "lets start creating some great squeeze pages....If you donot have your own domain and hosting or your need an additional tool, try my FREE WEB Page Builder, it has some great features and I am available to show you how its used. Free Training... Click on FreeWebTool"
Steven Turner-SEO Consultant
888-301-9094
skype:saturner1251
steventurner.seoconsultant@gmail.com
(read more)
Building Your List with Squeeze Pages Part 2
Building Your List with Squeeze Pages Part 2
"7 Steps for That Million Dollar Squeeze Page
By: Jo Mark & Comments by Steven Turner
2) There should never be any distractions on your squeeze page.
No ads of any kind, no links, no nothing! Your one and only
goal is to convince the reader to opt in.
3) Use a great headline in bold print and create a sense of urgency.
You want to almost compel your reader to submit his name
and email address.
4) Keep your opt in box simple. The more information you request,
the lower your opt in numbers will be. I ask for name
and email address, that's all, two simple boxes.
5) Most people are concerned about their privacy. Provide a privacy
statement saying that you won't rent, share, or sell their
information and place it right beneath the opt in box.
6) Give them something, create a sense of urgency, and sell, sell, sell!
Make sure you provide plenty of reasons to opt in. It is
important that you give away something, a free
report, article, e-course, ebook, whatever.
Comments..
Remember, your major objective is to get them to opt-in and to break
the ice on your new relationship.
The only way to do this is to
help them in their pursuits for results...These specific instructions
are gear for
only one of the stages of the game,
and thats to build this massive list that you will eventually
start to train and
inform.
Through those trainings and information presentations you will begin
to obtain their respect and cohesive
strategic partnership...Stand by for
part 3 of these posting to glean additional ideas and information on using
squeeze pages to build that Awesome Funnel, Your list...
Steven Turner-SEO Consultant
888-301-9094
skype:saturner1251
steventurner.seoconsultant@gmail.com (read more)
Building Your List with Squeeze Pages
Building Your List with Squeeze Pages
Top of the Day, to my Strategic Partners, After dealing with
how to set up you strategic Business plan I thought I would take
a break and deal with one of the main fassets of business,
call getting customers. Well we all know that it begins and ends
with customers.
Either you have them and life seems great or you don't have them
and life becomes a bear. Well just how to you attract people to you,
that's simple, its called a squeeze page. Okay you might say,
I've heard of them but how, but how do I put a winning squeeze page
together that will attract those in my niche market ie, target market...
Jo Marks put together a simple but effective way to do this, please
Read Part 1 of 3 post of the "7 Steps for That Million Dollar Squeeze
Page By: Jo Mark
I bring these fundamental information articles to you to assist you
in your business building, Please let me know if there are areas where
you need greater emphasis and I will post that data for you.
Steven Turner-SEO Consultant
888-301-9094
skype:saturner1251
steventurner.seoconsultant@gmail.com
Make no mistake about it, making money writing articles can be tremendously
profitable. But the real money, the consistent money, the massive profits,
come from your list. List building is one area where size really does
matter, the bigger your list, the bigger your income. And the better your
squeeze page, the higher your opt in percentages.
A squeeze page is webpage where people sign into your list.
The primary (first) link in all of my articles will point to
my squeeze page. With each article I write,
I have two goals in mind. My primary goal is to entice them to opt into my list.
I always offer a free report of some kind toward this goal. My second objective
is to offer some sort of promotional sale item with each article. Granted, only
a very small percentage of people will make a purchase after seeing a single
article, but it is money just the same. Following are the 6 steps to building
that perfect squeeze page and generating those huge profits:
1) Make sure youropt in box is 'above the fold,' that means, you will see
this box without having to page up, page down, or otherwise use your mouse.
Your opt in box should have a place of prominence on your page. I've heard
some people say that they increased the conversion percentages substantially
by moving their opt in box to the top.
Although I must admit, I have not done that sort of research, so I can't vouch
for that.
See you tommorrow, Strategic Partners, with Part 2 of 3
Bye For Now,
Steven Turner-SEO Consultant
888-301-9094
skype:saturner1251
steventurner.seoconsultant@gmail.com
(read more)
What's the next step, How to write a successful Business Plan Part 3
Part 3 This third and final part of this article by Jason, illustrates the financial statement that are need to assist you in all your business endeavors. This is where the tire meets the road in your business, please pay close attention to the details, and enjoy, for more info on BP Call me at: 888-301-9094 Steven Turner-SEO Consultant steventurner.seoconsultant@gmail.com skype: saturner1251 How To Write A Successful Business Plan By: Jason Kay Financials The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business. The financials section should include: • Company income statements for prior years • Balance sheets for prior years • Cash flow statements for prior years • Forecasted company income statements • Forecasted balance sheets • Forecasted cash flow statements • Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years • Collateral you can use to secure a loan The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you. Appendices The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see. For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix. Other information that should be relegated to an appendix includes: • Credit histories for both you and your business • Letters of reference • References that have bearing on your company and your product or service, such as magazines or books on the topic • Company licenses and patents • Copies of contracts, leases, and other legal documents • Resumes of your top managers • Names of business consultants, such as your accountant and attorney Writing a Successful Business Plan Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text. Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently. Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose. (read more)What's the next step, How to write a successful Business Plan Part2
Part 2 Back again Team, with more on the Business Plan topic. I know it takes a lot of time to put together a plan, but its work its weight in gold. Remember we are talking about " what’s the next step" and Jayson Kay, will dwell into the specifics of what’s next; please continue reading... This is the second part of writing successful Business Plan. This is your start to Learning the Art & Science of Internet marketing. How To Write A Successful Business Plan By: Jason Kay After your market analysis, your business plan will need to include a description of your company. This section should describe: • The nature of your business • The needs of the market • How your business will meet these needs • Your target market, including specific individuals and/or organizations • The factors that set you apart from your competition and make you likely to succeed Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections. Organization and Management Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include: • The division of labor – how company processes are divided among the staff • The management hierarchy • Profiles of the company’s owner(s), management personnel, and the Board of Directors • Employee incentives, such as salary, benefits packages, and bonuses This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff. Marketing and Sales Management The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place. The section should describe your companies: • Marketing methods • Distributions methods • Type of sales force • Sales activities • Growth strategies Product or Services Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include: • The specific benefits your product or service offers customers • The specific needs of the market, and how your product will meet them • The advantages your product has over your competitors • Any copyright, trade secret, or patent information pertaining to your product • Where any new products or services are in the research and development process • Current industry research that you could use in the development of products and services Funding Request Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want: • How much money you need now • How much money you think you will need over the next five years • How the money you borrow will be used • How long you will need funding • What type of funding you want (i.e. loans, investors, etc.) • Any other terms you want the funding arrangement to include (read more)What's the next step, How to write a successful Business Plan
Steven Turner MBA-SEO Consultant with WFBMarketing & Associate Specialist of SEO-Specialist-Online.com:One of my biggest hurdles that I feel creates the highes bearer in business is not knowing what to do next. Having no idea as to how you will proceed in business is worst than actually failing at business. So I ventured out to collect some other views on business plans and quess what, Jason Kay had spelled it out in a simply way, here is the first of 3 parts of ;" How to Write a successful Business Plan",
I hope all that read this series of short informative data will note that everyone should have some type of plan...Let us Begin..
Part 1 How To Write A Successful Business Plan By: Jason Kay
Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.
What to Include in Your Business Plan Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis.
Executive Summary
The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections. One of the most important parts of the executive summary is the mission statement.
The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader. The rest of your executive summary should fill in the important details that the mission statement glosses over.
For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals. This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan.
Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary. Market Analysis The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.
Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:
• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors
In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.
Company Description Look for Part 2 Tommorrow,
Steven Turner MBA-SEO Consultant
888-301-9094
steventurner.seoconsultant@gmail.com
(read more)
Whats up with Reverse Marketing
Why use Blastomatic,
Because Blastomatic is not only an ad submission tool, but a reverse
marketing tool. Reverse marketing has been around for a long time, but
it is now shifting its focus to the delivery process of the message.
With low expectations of job security and high unemployeement and no
job retention; people are vying for products and services that relate to
their present circumstances, with additional client value.
Now just how is this being done. Well as you know, most consumers
are very knowledgeable about the products or services they acquire.
So how do you sway them to look your way when they are shopping;
well you soft sell them on your ideas, which are really their ideal way
to be approached about any issue they want to give greater emphasis.
Like for example, most overweight people know they need to do something,
and are really turned off by the hard sales person, showing them a mirror,
and saying; do you want to look at this tommorrow. But just think if you could
approach them from the angle of living healthier and feeling great every morning
they woke up to some fresh fruit, or freshly squeezed juice. Reverse your message
from hard to soft, from negative to positive, that's how you get people to look for
you, because of the delivery process is reversed. Instead of hunting, you will be
hunted, searched out, and asked more questions, which is the begining of
the relationship that you build to get trust. People purchase from people they
trust... Reverse your relationship from fear to trust.....
found.
Steven Turner BS, MBA, PGC, Doctorial Candidate....
888-301-9094
skype: saturner1251
(read more)Get Yourself A PLAN!!!
It is so interesting that people think that just because it is the Internet that they do not have to create a formalized business plan. That is what some of us old fogies
call stinking thinking. Every event, project, or proposition that you get into needs a level of expectation and a direction or map in which to get there.
That scenario is called a Business Plan.I use this adage a lot, If you wasn’t born with a silver spoon in your mouth you probably need a plan to help you out, everybody has a life story that is willing to be told but it depends upon you how that story unfolds…
Get a plan… a business plan, a marketing plan…Lets keep learning and we will keep earning!!!
Try the Small Business Adminstration... Click: SBA Business Plans
Steven Turner MBA
Skype: saturner1251
Email: saturner1251@gmail.com
Phone: 888-301-9094
About: Steven Turner
(read more)Effective Email Marketing-Marketing Mix 4Ps
Good Day, Marketers, Looking for the good word that we bring to you today, .about marketing Remember that we started this series off with The main concepts of what marketing is all about. They were simple and only 4, although some would like to expand them to 5 or 6 it still remains at 4 to Keep It Simple & Sane.
This Process is call the Market Mix
( Product, Price, Place &
Promotion ).
Through out your process of Learning this art and craft of Marketing I will be bring various Web Sites with great content to explain in detail, some specifics that will relate to why we teach what we teach; and who are some of professionals as well as scholars in the area of marketing...
NetMBA, which is a business knowledge center is one of many that I will
introduce you to during your learning process. You will be reviewing awesome
protocols and informative methodologies along with cutting edge technology
i.e. Web 2.0 etc.
We at Prosperity Cast Network will show you how we formulate this knowledge into synergized effective tools which we will show you how to apply to your business or service which will galvanize your learning curve and proliferate your revenue streams...
Please review this information on The 4 Ps that make up your marketing mix.. @ NetMBA Thanks for viewing in today and come back to continuously learn The ART & SCIENCE OF MARKETING with the Big Dogs --- Jim Gras, Karen Wier, Val Smyth, and Myself... ( Steven Turner ) Remember its all about this Craft you've chosen....
Until next time
Steven Turner MBA
888-301-9094
Skype Name: saturner1251
About: Steven
Turner
